E-E-A-T
About The Aster Journal
An independent men's wellness editorial for active men over 50 in New Zealand - evidence-informed, honestly presented.
Our editorial approach
The Aster Journal was founded in Auckland in 2023 with a clear focus: to provide straightforward, honest editorial content on men's pelvic wellness and daily nutrition for men over 50 in New Zealand.
We review peer-reviewed nutritional research, EFSA-authorised health claims, and traditional botanical wellness practices. We translate these into clear, practical guidance - without medical claims, without scare tactics, and without overpromising.
What we do
- ✓ Review men's health food supplements using EFSA nutrient health claim standards
- ✓ Provide clear ingredient transparency and nutritional tables
- ✓ Share evidence-informed lifestyle and routine guidance
- ✓ Offer straightforward purchasing with honest pricing and a clear return policy
What we do not do
- ✗ Make medical claims or diagnose health conditions
- ✗ Endorse celebrity or public figure testimonials
- ✗ Use artificial urgency, countdown timers or hidden pricing
- ✗ Claim our supplements treat, cure or prevent any disease